
We begin by understanding your aspirations and the full potential of the site. We review local planning policy, past approvals, and any constraints to define a clear path to consent from the outset. Where beneficial, we also engage a specialist planning consultant early on to provide strategic advice and strengthen the proposal.
It means we focus first on securing a commercially and architecturally strong planning permission before progressing into technical detail. The early design work is shaped around what can realistically be approved, protecting both capital and programme.
On high-end or multi-unit projects, planning risk directly affects land value, viability, and return. A Planning First approach reduces abortive design costs and gives early certainty on what can be delivered.
Yes. It is particularly effective for developers, landowners, and investors where planning uplift, unit yield, and saleability are key drivers, as well as for private clients building bespoke homes on sensitive sites.
Planning strategy, site and policy analysis, concept design, pre-application discussions where appropriate, full planning drawings, design and access statements, consultant coordination, and end-to-end planning submission management.
No. The design is intelligently shaped to gain approval, not diluted. Once permission is secured, the architecture is refined, elevated, and detailed without risking refusal.
It avoids over-designing schemes that may not be approved, limits redesign fees, shortens overall timelines, and ensures early clarity on scale, massing, and unit numbers, critical for cost planning and exit strategy.
Yes. Layouts, materials, detailing, and internal quality are developed further during the technical stages while staying within the approved planning envelope.
Typically 3–6 weeks for design and submission, followed by the local authority determination period (usually 8–13 weeks depending on project complexity).
Yes, if required, we have a range of consultants we work with throughout Derbyshire, Staffordshire and Cheshire dependant on the project speficifs.
Developers choose us because we lead with planning certainty and commercial realism. Our plan approved approach is focused on securing approvals that maximise planning uplift, protect land value, and reduce risk. We understand how planners think, address constraints early, and avoid over-designing schemes that may not be approved.